The Hundreds, founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, has become a cornerstone of Los Angeles streetwear culture. The brand was conceived as a blend of California culture and streetwear, inspired by the founders' love for skateboarding, music, and street art. Bobby and Ben aimed to create a community-driven brand that resonated with the city's diverse youth.
The Hundreds started as a small online shop and quickly gained a following due to its unique approach to streetwear and community engagement. The brand opened its first store on Rosewood Avenue in Fairfax, an area known for its vibrant streetwear scene. This location became a hub for streetwear enthusiasts, skaters, and creatives.
Popular items from The Hundreds include their signature Adam Bomb logo T-shirts, hoodies, and caps. The brand is also known for its collaborations with iconic brands like Adidas, Garfield, and Disney, which have produced some of the most sought-after pieces in the streetwear world. The Hundreds' focus on storytelling and cultural relevance has kept it at the forefront of streetwear for nearly two decades.
Celebrities such as Kanye West, Travis Scott, and Jonah Hill have been spotted wearing The Hundreds, further cementing its status in popular culture. The brand's ability to stay true to its roots while evolving with the times has made it a beloved staple in Los Angeles streetwear.
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