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Stüssy: The Original Streetwear Brand

History and Founder


Stüssy, often regarded as one of the original streetwear brands, was founded by Shawn Stüssy in Laguna Beach, California, in 1980. Initially a surfboard shaper, Stüssy began printing his signature logo on T-shirts and selling them along with his custom surfboards. This marked the beginning of a brand that would become a cornerstone of streetwear culture.


Location and Stores


Stüssy opened its first retail store in SoHo, New York City, in 1991. The brand has since expanded with stores in major cities like Los Angeles, Tokyo, London, and Paris. Each store reflects Stüssy's laid-back California roots and its global influence on street culture.


Popular Items


Stüssy's most iconic items include the Stüssy logo T-shirts, bucket hats, and hoodies. The brand's collaborations with Nike, Champion, and other streetwear and sportswear brands have produced highly sought-after pieces. Stüssy's designs often feature bold graphics, relaxed silhouettes, and a blend of surf and skate aesthetics.


Celebrities Who Wear Stüssy


Stüssy's timeless style has made it a favorite among celebrities and fashion icons. Notable fans include Kanye West, Rihanna, and Justin Bieber. The brand's enduring appeal and influence on streetwear culture continue to attract new generations of fans.

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