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Off-White: Where Streetwear Meets High Fashion

History and Founder


Off-White, founded by Virgil Abloh in 2012, is a brand that seamlessly blends streetwear with luxury fashion. Abloh, a multi-talented designer and DJ, launched Off-White with a vision to create a brand that defied traditional fashion boundaries. The brand's name reflects its ethos of operating in the "grey area" between black and white.


Location and Stores


Off-White's flagship store is located in Milan, Italy, but the brand has a global presence with stores in fashion capitals like Paris, New York, Tokyo, and London. Each store features a unique design that reflects Abloh's innovative approach to retail spaces.


Popular Items


Off-White is renowned for its distinctive design elements, such as diagonal stripes, quotation marks, and zip ties. Popular items include the Industrial Belt, the Arrows hoodie, and the Off-White x Nike sneaker collaborations. The brand's ability to reinterpret everyday items with a high-fashion twist has made it a favorite among fashion enthusiasts.


Celebrities Who Wear Off-White


Off-White's unique aesthetic has attracted a host of celebrity fans, including Beyoncé, Kendall Jenner, and A$AP Rocky. Virgil Abloh's role as the artistic director of Louis Vuitton's menswear has further elevated Off-White's status in the fashion world, making it a staple in both streetwear and high fashion circles.

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