Mecca USA, founded in 1994 by Tony Shellman, Lando Felix, and Evan Davis, was a brand that embodied the essence of urban style. The founders, who had previously worked with Karl Kani, wanted to create a brand that reflected the culture and energy of New York City. Mecca USA quickly became known for its bold designs, innovative fabrics, and strong connection to hip-hop culture.
The brand's headquarters in Manhattan's Garment District served as the epicenter of its operations. Mecca USA was known for its baggy jeans, oversized jackets, and distinctive logos. The brand's ability to blend street style with high fashion elements made it a favorite among urban youth and fashion enthusiasts alike.
Mecca USA's popularity was driven by its connection to hip-hop culture. The brand's gear was frequently seen in music videos and worn by some of the biggest names in rap. Mecca USA's designs often featured bold graphics, vibrant colors, and innovative cuts, making them stand out in the crowded fashion market.
Celebrities like Jay-Z, Puff Daddy, and Busta Rhymes were often seen wearing Mecca USA, adding to the brand's credibility and appeal. The founders' vision of creating a brand that reflected the style and energy of New York City resonated deeply with consumers, making Mecca USA a staple in the 90s urban fashion scene.
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