History and Founder
Fear of God was founded by Jerry Lorenzo in 2013 in Los Angeles, California. Lorenzo, inspired by his religious upbringing and love for streetwear, created Fear of God to bridge the gap between luxury fashion and street culture. The brand's name reflects Lorenzo's deep spiritual beliefs and the ethos behind his designs.
Location and Stores
Fear of God operates primarily through its online store and select high-end retailers around the world. While the brand does not have standalone retail locations, its presence in stores like Barneys New York and SSENSE has solidified its status in the luxury streetwear market.
Popular Items
Fear of God is known for its high-quality fabrics, oversized silhouettes, and neutral color palettes. Popular items include the Fear of God Essentials hoodies, denim jackets, and military sneakers. The brand's collaboration with Nike produced the highly sought-after Fear of God Air Fear of God 1 sneakers, which quickly became a favorite among
sneakerheads.
Celebrities Who Wear Fear of God
Fear of God's unique blend of luxury and streetwear has attracted a host of celebrity fans, including Kanye West, Justin Bieber, and Zendaya. Jerry Lorenzo's close relationship with athletes and musicians has further elevated the brand's status in the fashion world.
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