Born x Raised, founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2013, is a brand deeply rooted in the culture and history of Los Angeles. Both founders grew up in the city and sought to create a brand that authentically represents their experiences and the rich diversity of LA. Born x Raised is known for its bold graphics and messages that pay homage to the city's neighborhoods and communities.
The brand operates primarily online and through pop-up shops, creating a sense of exclusivity and urgency around its releases. Born x Raised has also collaborated with local retailers and brands, further embedding itself in the Los Angeles fashion scene.
Popular items include graphic T-shirts, hoodies, and hats that feature the brand's distinctive Old English font and imagery inspired by LA's street culture. These pieces resonate with locals and those who appreciate the authentic representation of Los Angeles in fashion.
Celebrities such as Kendrick Lamar, Kylie Jenner, and LeBron James have been spotted wearing Born x Raised, showcasing its broad appeal. The brand's commitment to representing LA's culture and its ability to connect with the city's diverse communities have made it a beloved name in streetwear.
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