Anti Social Social Club, founded by Neek Lurk in 2015, quickly rose to fame through its distinctive approach to branding and social media presence. Lurk, a former Stüssy employee, started the brand as a personal project to express his struggles with mental health and feelings of isolation. The brand's name and logo reflect these themes, resonating with a global audience.
Based in Los Angeles, Anti Social Social Club operates primarily online, with occasional pop-up shops and collaborations. The brand's drops often sell out within minutes, creating a sense of exclusivity and hype that has fueled its popularity.
Popular items from Anti Social Social Club include their logo hoodies, T-shirts, and accessories. The brand's collaborations with names like BAPE, Nike, and Dover Street Market have produced some of the most sought-after pieces in streetwear.
Celebrities such as Kanye West, Kim Kardashian, and Travis Scott have been seen wearing Anti Social Social Club, amplifying its visibility and desirability. The brand's ability to tap into the zeitgeist of internet culture and its unconventional marketing strategies have made it a standout in the streetwear world.
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