424, founded by Guillermo Andrade in 2015, is a Los Angeles-based streetwear brand known for its high-end designs and attention to detail. Andrade, originally from Guatemala, drew inspiration from his experiences and the vibrant culture of Los Angeles to create 424. The brand's name is derived from its original store address on Fairfax Avenue, a renowned destination for streetwear enthusiasts.
424's flagship store on Fairfax Avenue has become a cultural hub, attracting fans of high-end streetwear and fashion. The brand's collaborations with names like Adidas, Alpha Industries, and Levi's have produced highly coveted pieces that blend luxury with streetwear aesthetics.
Popular items from 424 include the signature red armband hoodie, graphic T-shirts, and tailored outerwear. The brand's designs often feature bold prints, unique cuts, and high-quality materials, appealing to those who appreciate craftsmanship and style.
Celebrities such as Kendall Jenner, Travis Scott, and Bella Hadid have been seen wearing 424, highlighting its status in the fashion world. Andrade's vision and ability to merge luxury with streetwear have made 424 a standout brand in Los Angeles and beyond.
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